A frequent comment I heard during my trip to Los Angeles was that my site needs to have an edge. What is it's tone? Here goes:
The maven is a stylish nerd. She loves curling up with RFPs and highlighting all the jargon and numbers. She’s tickled pink when she gets business cards from mid-level City Hall staffers. For her, the best feeling in the world is to post an article and have readers say, “I didn’t know this. That’s outrageous!”
The maven is also a perfectionist. She gets up at 5 a.m. every morning to hike through the Santa Monica Mountains. Her skirts are perfectly pressed and her hair always has just the right amount of volume. She is one of those women who are always prepared with extra batteries, duct tape, foot petals and Band-Aids.
Everyone smiles when they see the maven, and why shouldn’t they – she’s witty and charming. She makes time to stop by parties for a drink, even when she’s been up all night baking chocolate chip cookies for her fellow reporters.
The maven has great joy for her life.
All that being said, what does it mean for her reporting and writing?
Waste, inefficiencies and lies are personally offensive to the maven. Any hint of a politician behaving in a way that puts himself before his constituents drives her crazy. She believes it’s her responsibility to hold elected officials accountable and empower Angelenos to get personally involved with their city. The maven loves Los Angeles and wants it to be the best city it can be.
The maven believes in tough love.
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